Privacy Policy

Disclaimer: This English version of our Privacy Policy is provided for information purposes only. In case of any conflict or discrepancy between the English and the German version, the German version shall prevail. All legal references (e.g. GDPR, German Federal Data Protection Act) apply as defined under German and European Union law.

The protection of your personal data is very important to us. As market researchers, we are also bound by the strict guidelines of the German Federal Data Protection Act (BDSG) and the professional code of conduct for market researchers. Here you can read how we ensure data protection on a daily basis and which rules we follow. As a website operator, we are required to provide a privacy policy. At the beginning of a usage process, this must inform the visitor of our website about the nature, scope, and purpose of the collection and use of their data in accordance with the GDPR (Art. 13, 14 GDPR), among other provisions. You can find the relevant information here:

Privacy policy for website visitors
When handling your data, we strictly comply with the legal provisions.
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Terms of participation for studies
Your participation is generally voluntary. Your data will be treated confidentially and evaluated in anonymized form.
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Data protection and data security for our customers
Your data is in safe hands with us.
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Privacy Policy for website visitors

Privacy Policy for terms of participation in studies

As a German market research company, BCM. Best Customer Management GmbH is subject to German data protection laws and to the strict professional rules of BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V., the German Professional Association of Market and Social Researchers) and ADM (Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V., the German Association of Market and Social Research Institutes). The following principles apply to all surveys conducted by BCM. itself or on behalf of BCM. Best Customer Management GmbH:

Voluntary participation: Participation in the surveys is always voluntary.

Confidentiality: The collected data is treated with strict confidentiality.

Anonymity: The responses transmitted to us are evaluated only in anonymized form.

Right to object: If you have been contacted by us as part of a market research survey and no longer wish to be contacted in the future, please inform us in writing at our company address or by email to info@bcm-gmbh.com. Please tell us the topic of the survey, the approximate time of contact, and the contact data to be blocked, so that we can match your data to a specific survey. If you have further questions about our surveys, please also have a look at our FAQs for survey participants or send your personal inquiry to our Data Protection Officer:

Your contact person

Thomas U. Hamele | Data Protection Officer

Profile pic of Thomas Hamele, BCM.

Data protection and data security for our customers

Every day, we work with highly sensitive data. We know exactly how important the confidentiality of the data transmitted, collected, and analyzed is for you. That is why we take it very seriously here as well.

As market researchers, we are bound by the strict guidelines of the German Federal Data Protection Act (BDSG) and, as a member of BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V., the German Professional Association of Market and Social Researchers), we are also bound by the professional code of conduct for handling data in market and social research, jointly issued by BVM and ADM (Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V., the German Association of Market and Social Research Institutes).

For us, implementing a strict IT security concept in accordance with § 9 BDSG is a matter of course. We undergo regular data protection audits as a means of verification.

Our employees are committed to confidentiality and data secrecy upon being hired. They receive detailed instruction on information security and data protection on their first day of work. Regular training ensures that data protection expertise is always up to date.

At our company, all systems and files are protected against unauthorized access by a personalized password system.

Data storage, processing, and use in connection with market research studies generally take place entirely on the systems of BCM. Best Customer Management GmbH in Germany. We do not use cloud services or similar.

Our online questionnaires are hosted in a secure data center, protected by comprehensive access controls. The redundantly designed infrastructure is protected from the outside by firewalls in line with the latest state of the art. The connection between the participant’s client (browser) and the survey servers is generally TLS-encrypted (recognizable by “https” in the address bar of your browser). The invitation emails are also delivered with TLS encryption, provided this is supported by the receiving mail system.

The personal data collected in commissioned studies is used only within the scope of the study to be conducted, is not passed on to third parties, and is deleted by BCM. upon completion of the study.

Especially in employee surveys, it is extremely important that the evaluation is completely anonymous. To ensure this anonymity, we do not report any results if a question was answered by fewer than five employees. Likewise, in mystery shopping and mystery call studies that assess the service quality of individual company areas such as call centers, customer service, or complaint management, we do not pass on any personal data – such as employee names – to the client or other third parties.

ERP Tool Evaluation with the BCM Tool Analyzer

Market growth and the expansion of your market share require tool-side support that helps you map your business processes digitally and with a high degree of automation. Only with a powerful back-end system is an efficient scaling of your business activities possible.

With an ERP tool evaluation using the BCM. Tool-Analyzer, you receive structured, objective decision support to find and implement the right ERP tool for you.

In a holistic requirements analysis, we validate the requirements catalog in the BCM. Tool-Analyzer and customize it to your specific needs. On this basis, we accompany an RFI process (Request for Information) with suitable tool providers.

The vendors then conduct a tool demo or a Proof of Concept (PoC) based on previously defined use cases. Finally, the results from the RFI and the tool demo or PoC are evaluated and consolidated.

Through the ERP tool evaluation with the BCM. Tool-Analyzer, you receive a transparent and comprehensible decision recommendation for an ERP tool that suits you. This creates the prerequisites for setting up the “engine room” of your company in a scalable and future-ready manner for market growth and new business.

AI Strategy & AI Use Cases in Customer Management (CM)

Securing and increasing revenue and profitability is often constrained by high costs and inefficiencies in the orchestration of business processes. “Classical” customer management approaches frequently reach their limits here, as conflicts of objectives can arise, for example, between cost efficiency and the creation of a high customer experience.

AI-based customer management can provide a remedy in this regard and resolve these conflicts of objectives. With its help, relevant use cases can be identified and the necessary data foundations and platforms as well as the procedural, organizational, and technical requirements for a data-driven transformation can be created.

Based on the prioritized AI use cases and the previously clearly defined strategic guardrails, the AI strategy is then elaborated and detailed. An implementation roadmap and the planning of the transformation initiatives then create the prerequisites for a consistent and systematic implementation of the defined measures and goals.

With AI-based customer management, cost drivers can be reduced without compromising the quality of your services or the customer experience. This creates new room for action for greater growth and economic stability.

BCM. Maturity Assessment Data-driven Organization

Revenue growth does not automatically mean greater profitability – for example, when it comes with high sales and service costs. In addition, companies often lack a suitable, fact-based decision foundation for focusing on high-value customers.

Data and the resulting insights about customers as well as their needs and preferences, the value of business relationships, and the steering of business processes & corporate goals are therefore more than ever a critical success factor.

In the BCM. Maturity Assessment Data-driven Organization, we work with you in a maturity workshop to develop an as-is and target image for your company as a data-driven organization and conduct a gap analysis. On this basis, measures and recommendations for action are then derived for each maturity dimension. An implementation roadmap locates the measures to be implemented “on the timeline” and serves as the basis for a systematic implementation of the transformation path toward a data-driven organization.

As a data-driven organization, you have the necessary transparency and decision foundation to steer your business. This gives you decisive levers to uncover correlations, focus on high-value, profitable customers, and thereby secure and increase your revenue and profits.

Process Management & Process Optimization

Many companies do a lot for their customers – yet internal processes in particular often cost more time, money, and energy than necessary.

Well-functioning customer-related processes and business processes are an important foundation for the quality of customer management and the smooth orchestration of your business activities. They represent important “Moments of Truth” and form a significant basis for customer satisfaction and loyalty, while offering substantial potential for efficiency gains and cost reduction.

In the field of Process Management & Process Optimization, we review your existing processes and process documentation and develop a process map as an overview of your customer-related and business processes.

A process analysis reveals pain points & gaps as well as approaches for automation and digitalization, along with optimization potential for your processes, which we implement together with you.

With lean, digital, and optimized customer-related and business processes, you focus on what truly matters – your customers and employees – and deliver a first-class customer experience and optimal support, without the “old baggage” of media breaks, manual work steps, unclear responsibilities, and unnecessary complexity.

Business Analysis, Requirements Management & Functional Design

A lack of clarity and structure regarding goals & requirements jeopardizes the implementation and success of measures to acquire attractive new customers and retain valuable existing customers, as well as the generation of measurable business value.

Based on the business analysis of functional processes and domains, we holistically derive requirements and support you in requirements management. We bring a broad “methodological toolkit” that we apply situationally and embed in your preferred project methodology (classical, hybrid, or agile).

The detailing of your requirements for implementation is carried out via functional concepts, technical specifications, or epics and user stories, depending on the project methodology and approach used.

Together with you, we thereby create the foundation for the procedural, organizational, and technical implementation of coordinated measures for new customer acquisition, loyalty building, and long-term retention of your existing customers.

Project Steering & Implementation Management

Even when your requirements for measures to acquire new customers and retain existing ones are clearly defined and a “clean” conceptual foundation is in place, implementation projects can still fail without clear steering of project teams from the business side, IT, and external service providers.

In the field of Project Steering & Implementation Management, we support you, for example, in the selection and management of a suitable IT tool implementation partner.

In addition, together with you, we bring your requirements to implementation readiness and steer their implementation in the IT tool to be implemented in close coordination with the project team and the implementation partner.

Through continuous change management, we ensure early user involvement and thus promote the acceptance that is of decisive importance for the success of the project.

Proactive project steering and a holistic management of your implementation projects ensure that your projects for customer acquisition and retention are successfully implemented and “really take off.”

CRM Tool Evaluation with the BCM Tool Analyzer

Acquiring promising new customers and retaining valuable existing customers requires a suitable CRM ecosystem for operational implementation. The challenge is to find, among the multitude of CRM tools, the right solution that optimally supports you in customer acquisition and retention.

With a CRM tool evaluation, you receive structured, objective decision support to find and implement the right CRM tool for you.

With the BCM. Tool-Analyzer, we first identify fundamentally suitable CRM tool candidates based on your requirements.

On this basis, we accompany an RFI process (Request for Information), during which the providers also conduct a tool demo or a Proof of Concept (PoC) based on previously defined use cases. Through a final evaluation and result consolidation, you receive a transparent, neutral, and comprehensible decision recommendation for a CRM tool or CRM ecosystem that suits you.

A suitable CRM tool or CRM ecosystem is an important foundation for implementing your customer acquisition and retention measures in a goal-oriented, efficient, and automated way – allowing you to achieve your CRM objectives.

BCM. Maturity Assessment Customer Management (CM)

Many companies invest heavily in marketing, sales, and systems – yet the results often fall short of expectations. One difficulty is that while many individual initiatives for customer acquisition and retention exist, a coherent overall picture and a coordinated orchestration are missing.

In the Maturity Assessment Customer Management (CM), we conduct a joint maturity workshop with you to perform a “positioning” of your status quo and define your desired target maturity level. A gap analysis between the current situation and the desired ambition level provides insights into the necessary measures to be implemented in the respective CM dimensions. The derived CM measures for achieving the target maturity level form the basis for a prioritized implementation roadmap.

The structured approach of the BCM. Maturity Assessment Customer Management (CM) creates a holistic, shared understanding among the various CM areas and relevant stakeholders, and develops a strategic blueprint. This broadens the perspective from individual measures to a comprehensive overall picture and outlines the necessary steps to ensure that the individual initiatives work together optimally. Through the concerted orchestration of these measures, you lay the foundation for attracting attractive customers and building long-term relationships with your valuable existing customers.