Management Team

Consulting at eye level –
committed & practical with the highest quality standards.

BCM. Management-Team: Astrid Hamele, Dr. Markus Guthier, Jana Hirte, Thomas Hamele

Our management team combines functional excellence, entrepreneurial experience, and a clear attitude.

We stand for responsibility, reliability, and the aspiration to achieve results with a sustainable impact together with our clients.

What unites us is the conviction that successful consulting is based on clarity, partnership-based cooperation, and consistent implementation – carried by trust, respect, and a deep understanding of business relationships.

brand eins award seal: Best Management Consultants 2024-2026

BCM. Management Team

Profilbild von Thomas Hamele, BCM. GmbH

Thomas U. Hamele

Founder, Managing Director of BCM. GmbH,
Trusted Advisor CRM, CX, ERP

Genius Zones

Thomas Hamele is the founder and managing director of BCM GmbH as well as an experienced senior executive for digital and customer-centric transformation. For over 25 years, he has accompanied companies as a strategic sparring partner at the C-level and as a responsible program and project manager in complex transformation projects.

His focus lies on CRM, CX, and ERP transformations as well as the holistic digitalization of business models and processes. He combines strategic target state development and architectural decisions with consistent operational implementation – from tool selection and process design to a successful go-live.

Prior to founding BCM GmbH, he held leading positions in international consultancies and was responsible as Practice Lead for large teams in transformation and digitalization programs. He possesses extensive international project experience in Europe, Asia, and the USA. As a lecturer for Strategic Marketing Management, CRM, and Market Research, he combines practice, methodology, and scientific foundation.

Thomas Hamele stands for strategic clarity, resilient stakeholder management, and measurable economic transformation – with a consistent focus on customer centricity and measurable business success.
Thomas Hamele is the founder and managing director of BCM GmbH as well as an experienced senior executive for digital and customer-centric transformation. For over 25 years, he has accompanied companies as a strategic sparring partner at the C-level and as a responsible program and project manager in complex transformation projects.

His focus lies on CRM, CX, and ERP transformations as well as the holistic digitalization of business models and processes. He combines strategic target state development and architectural decisions with consistent operational implementation – from tool selection and process design to a successful go-live.

Prior to founding BCM GmbH, he held leading positions in international consultancies and was responsible as Practice Lead for large teams in transformation and digitalization programs. He possesses extensive international project experience in Europe, Asia, and the USA. As a lecturer for Strategic Marketing Management, CRM, and Market Research, he combines practice, methodology, and scientific foundation.

Thomas Hamele stands for strategic clarity, resilient stakeholder management, and measurable economic transformation – with a consistent focus on customer centricity and measurable business success.
Profilbild von Dr. Markus Guthier, BCM. GmbH

Dr. Markus Guthier

Head of Customer Centric & Digital Transformation

Genius Zones

Dr. Markus Guthier is Head of Customer Centric & Digital Transformation at BCM. Best Customer Management GmbH. Markus Guthier is a recognized senior expert for holistic customer management (strategic, analytical, operational & systemic customer management) & customer-centric transformation. He has been advising his clients on these topics for over 20 years and has successfully executed and led numerous national and international projects (100+) across a wide range of industries.

In terms of content, he stands for a holistic approach—from strategy development and business case calculation to business analysis, process analysis, and functional design, through to operational implementation in the areas of customer management, CRM, CX, and AI.

Markus Guthier is a trained banker and studied business administration with a focus on marketing and business informatics at Johann Wolfgang Goethe University in Frankfurt am Main. After his doctorate in the field of insurance marketing, his professional career included positions at Infosys Consulting GmbH, PricewaterhouseCoopers GmbH, and Horváth & Partner GmbH.

He stands for a strategic and analytical approach with a clear focus on implementation, a comprehensive overview of the topics of customer management, customer centricity & digitalization, and uncompromising quality in project delivery. For him, customer benefit and operationalizable, value-added project results are always the primary focus.
Dr. Markus Guthier is Head of Customer Centric & Digital Transformation at BCM. Best Customer Management GmbH. Markus Guthier is a recognized senior expert for holistic customer management (strategic, analytical, operational & systemic customer management) & customer-centric transformation. He has been advising his clients on these topics for over 20 years and has successfully executed and led numerous national and international projects (100+) across a wide range of industries.

In terms of content, he stands for a holistic approach—from strategy development and business case calculation to business analysis, process analysis, and functional design, through to operational implementation in the areas of customer management, CRM, CX, and AI.

Markus Guthier is a trained banker and studied business administration with a focus on marketing and business informatics at Johann Wolfgang Goethe University in Frankfurt am Main. After his doctorate in the field of insurance marketing, his professional career included positions at Infosys Consulting GmbH, PricewaterhouseCoopers GmbH, and Horváth & Partner GmbH.

He stands for a strategic and analytical approach with a clear focus on implementation, a comprehensive overview of the topics of customer management, customer centricity & digitalization, and uncompromising quality in project delivery. For him, customer benefit and operationalizable, value-added project results are always the primary focus.
Profilbild von Jana Hirte, BCM. GmbH

Jana Hirte

Head of Data Management & AI

Genius Zones

As Head of Data Management & AI at BCM GmbH, Jana Hirte is responsible for the strategic and operational expansion of data-driven solutions. Her focus lies on the development of modern data strategies, the establishment of high-performance data architectures, and the integration of AI applications into existing business and system landscapes.

Her area of responsibility particularly includes Data Governance, Business Intelligence, Customer & Predictive Analytics, and the development of scalable AI use cases to optimize customer interaction, processes, and decision-making structures.

She combines analytical excellence with a clear understanding of business models and value creation. In doing so, she accompanies companies from the conception of a holistic data strategy to the establishment of high-performance platforms and operational implementation.

A central goal of her work is to “put data into value”—generating measurable business benefits from information. Jana Hirte stands for structured data management approaches, resilient KPI systems, and sustainably anchored, data-driven decisions.
As Head of Data Management & AI at BCM GmbH, Jana Hirte is responsible for the strategic and operational expansion of data-driven solutions. Her focus lies on the development of modern data strategies, the establishment of high-performance data architectures, and the integration of AI applications into existing business and system landscapes.

Her area of responsibility particularly includes Data Governance, Business Intelligence, Customer & Predictive Analytics, and the development of scalable AI use cases to optimize customer interaction, processes, and decision-making structures.

She combines analytical excellence with a clear understanding of business models and value creation. In doing so, she accompanies companies from the conception of a holistic data strategy to the establishment of high-performance platforms and operational implementation.

A central goal of her work is to “put data into value”—generating measurable business benefits from information. Jana Hirte stands for structured data management approaches, resilient KPI systems, and sustainably anchored, data-driven decisions.
Profilbild von Astrid Hamele, BCM. GmbH

Astrid Hamele

Head of Business Development & Partner Management

Genius Zones

Astrid Hamele is responsible as Head of Business Development & Partner Management for the sustainable growth and positioning of BCM GmbH in the market. Her focus lies on the expansion of sustainable business models, the identification of new market potential, and the development of strong cooperation and sales structures.

She analyzes market and customer requirements, develops growth strategies, and accompanies their operational implementation. In doing so, she combines strategic thinking with a clear view of economic feasibility and partnership-based value creation.

In partner management, she builds a high-performance network of technology, consulting, and implementation partners and develops long-term cooperations at eye level. Her ambition is to utilize synergies purposefully and to create shared value for clients and the company.

Astrid Hamele stands for entrepreneurial clarity, structured business development, and sustainable partnerships with a strategic perspective.
Astrid Hamele is responsible as Head of Business Development & Partner Management for the sustainable growth and positioning of BCM GmbH in the market. Her focus lies on the expansion of sustainable business models, the identification of new market potential, and the development of strong cooperation and sales structures.

She analyzes market and customer requirements, develops growth strategies, and accompanies their operational implementation. In doing so, she combines strategic thinking with a clear view of economic feasibility and partnership-based value creation.

In partner management, she builds a high-performance network of technology, consulting, and implementation partners and develops long-term cooperations at eye level. Her ambition is to utilize synergies purposefully and to create shared value for clients and the company.

Astrid Hamele stands for entrepreneurial clarity, structured business development, and sustainable partnerships with a strategic perspective.

By the way: We are looking for reinforcements!

Consultant (all genders) CRM & customer-centric transformation

Consultant (all genders) ERP & Business Transformation

We look forward to your inquiry

Whether it’s an initial idea or a specific project: we listen, think along with you, and develop tailor-made solutions together. Talk to us about your goals – we look forward to getting to know and supporting you.

Or give us a call

at +49 (0) 172 4142 255

We look forward to meeting you!
Yours, Thomas Hamele

We look forward to meeting you!
Yours, Thomas Hamele

Profile pic of Thomas Hamele, BCM.

ERP Tool Evaluation with the BCM Tool Analyzer

Market growth and the expansion of your market share require tool-side support that helps you map your business processes digitally and with a high degree of automation. Only with a powerful back-end system is an efficient scaling of your business activities possible.

With an ERP tool evaluation using the BCM. Tool-Analyzer, you receive structured, objective decision support to find and implement the right ERP tool for you.

In a holistic requirements analysis, we validate the requirements catalog in the BCM. Tool-Analyzer and customize it to your specific needs. On this basis, we accompany an RFI process (Request for Information) with suitable tool providers.

The vendors then conduct a tool demo or a Proof of Concept (PoC) based on previously defined use cases. Finally, the results from the RFI and the tool demo or PoC are evaluated and consolidated.

Through the ERP tool evaluation with the BCM. Tool-Analyzer, you receive a transparent and comprehensible decision recommendation for an ERP tool that suits you. This creates the prerequisites for setting up the “engine room” of your company in a scalable and future-ready manner for market growth and new business.

AI Strategy & AI Use Cases in Customer Management (CM)

Securing and increasing revenue and profitability is often constrained by high costs and inefficiencies in the orchestration of business processes. “Classical” customer management approaches frequently reach their limits here, as conflicts of objectives can arise, for example, between cost efficiency and the creation of a high customer experience.

AI-based customer management can provide a remedy in this regard and resolve these conflicts of objectives. With its help, relevant use cases can be identified and the necessary data foundations and platforms as well as the procedural, organizational, and technical requirements for a data-driven transformation can be created.

Based on the prioritized AI use cases and the previously clearly defined strategic guardrails, the AI strategy is then elaborated and detailed. An implementation roadmap and the planning of the transformation initiatives then create the prerequisites for a consistent and systematic implementation of the defined measures and goals.

With AI-based customer management, cost drivers can be reduced without compromising the quality of your services or the customer experience. This creates new room for action for greater growth and economic stability.

BCM. Maturity Assessment Data-driven Organization

Revenue growth does not automatically mean greater profitability – for example, when it comes with high sales and service costs. In addition, companies often lack a suitable, fact-based decision foundation for focusing on high-value customers.

Data and the resulting insights about customers as well as their needs and preferences, the value of business relationships, and the steering of business processes & corporate goals are therefore more than ever a critical success factor.

In the BCM. Maturity Assessment Data-driven Organization, we work with you in a maturity workshop to develop an as-is and target image for your company as a data-driven organization and conduct a gap analysis. On this basis, measures and recommendations for action are then derived for each maturity dimension. An implementation roadmap locates the measures to be implemented “on the timeline” and serves as the basis for a systematic implementation of the transformation path toward a data-driven organization.

As a data-driven organization, you have the necessary transparency and decision foundation to steer your business. This gives you decisive levers to uncover correlations, focus on high-value, profitable customers, and thereby secure and increase your revenue and profits.

Process Management & Process Optimization

Many companies do a lot for their customers – yet internal processes in particular often cost more time, money, and energy than necessary.

Well-functioning customer-related processes and business processes are an important foundation for the quality of customer management and the smooth orchestration of your business activities. They represent important “Moments of Truth” and form a significant basis for customer satisfaction and loyalty, while offering substantial potential for efficiency gains and cost reduction.

In the field of Process Management & Process Optimization, we review your existing processes and process documentation and develop a process map as an overview of your customer-related and business processes.

A process analysis reveals pain points & gaps as well as approaches for automation and digitalization, along with optimization potential for your processes, which we implement together with you.

With lean, digital, and optimized customer-related and business processes, you focus on what truly matters – your customers and employees – and deliver a first-class customer experience and optimal support, without the “old baggage” of media breaks, manual work steps, unclear responsibilities, and unnecessary complexity.

Business Analysis, Requirements Management & Functional Design

A lack of clarity and structure regarding goals & requirements jeopardizes the implementation and success of measures to acquire attractive new customers and retain valuable existing customers, as well as the generation of measurable business value.

Based on the business analysis of functional processes and domains, we holistically derive requirements and support you in requirements management. We bring a broad “methodological toolkit” that we apply situationally and embed in your preferred project methodology (classical, hybrid, or agile).

The detailing of your requirements for implementation is carried out via functional concepts, technical specifications, or epics and user stories, depending on the project methodology and approach used.

Together with you, we thereby create the foundation for the procedural, organizational, and technical implementation of coordinated measures for new customer acquisition, loyalty building, and long-term retention of your existing customers.

Project Steering & Implementation Management

Even when your requirements for measures to acquire new customers and retain existing ones are clearly defined and a “clean” conceptual foundation is in place, implementation projects can still fail without clear steering of project teams from the business side, IT, and external service providers.

In the field of Project Steering & Implementation Management, we support you, for example, in the selection and management of a suitable IT tool implementation partner.

In addition, together with you, we bring your requirements to implementation readiness and steer their implementation in the IT tool to be implemented in close coordination with the project team and the implementation partner.

Through continuous change management, we ensure early user involvement and thus promote the acceptance that is of decisive importance for the success of the project.

Proactive project steering and a holistic management of your implementation projects ensure that your projects for customer acquisition and retention are successfully implemented and “really take off.”

CRM Tool Evaluation with the BCM Tool Analyzer

Acquiring promising new customers and retaining valuable existing customers requires a suitable CRM ecosystem for operational implementation. The challenge is to find, among the multitude of CRM tools, the right solution that optimally supports you in customer acquisition and retention.

With a CRM tool evaluation, you receive structured, objective decision support to find and implement the right CRM tool for you.

With the BCM. Tool-Analyzer, we first identify fundamentally suitable CRM tool candidates based on your requirements.

On this basis, we accompany an RFI process (Request for Information), during which the providers also conduct a tool demo or a Proof of Concept (PoC) based on previously defined use cases. Through a final evaluation and result consolidation, you receive a transparent, neutral, and comprehensible decision recommendation for a CRM tool or CRM ecosystem that suits you.

A suitable CRM tool or CRM ecosystem is an important foundation for implementing your customer acquisition and retention measures in a goal-oriented, efficient, and automated way – allowing you to achieve your CRM objectives.

BCM. Maturity Assessment Customer Management (CM)

Many companies invest heavily in marketing, sales, and systems – yet the results often fall short of expectations. One difficulty is that while many individual initiatives for customer acquisition and retention exist, a coherent overall picture and a coordinated orchestration are missing.

In the Maturity Assessment Customer Management (CM), we conduct a joint maturity workshop with you to perform a “positioning” of your status quo and define your desired target maturity level. A gap analysis between the current situation and the desired ambition level provides insights into the necessary measures to be implemented in the respective CM dimensions. The derived CM measures for achieving the target maturity level form the basis for a prioritized implementation roadmap.

The structured approach of the BCM. Maturity Assessment Customer Management (CM) creates a holistic, shared understanding among the various CM areas and relevant stakeholders, and develops a strategic blueprint. This broadens the perspective from individual measures to a comprehensive overall picture and outlines the necessary steps to ensure that the individual initiatives work together optimally. Through the concerted orchestration of these measures, you lay the foundation for attracting attractive customers and building long-term relationships with your valuable existing customers.